Gator History

Gator Cases was founded in 2000 by father-daughter team Jerry Freed and Crystal Morris in Tampa, Florida. Initially, they launched with a small offering of molded plastic guitar cases. From there, they expanded the product line to include a broad assortment of case and bag solutions. The line now consists of over 1000 different products that are made from vacuum-formed plastics, rotational-molded plastics, wood, sewn, and EVA materials. Leveraging their expertise in cases they began to offer OEM services that has resulted in Gator becoming the go-to supplier for cases for many iconic brands.
 Gator Co. has since created a full line of stand products called ”Frameworks” and rack accessories called “Rackworks”.
In 2007 they realized the need for USA manufacturing which led to the acquisition of XL specialty, a rotational mold company located in Ft. Wayne, Indiana.
With a desire to further expand US based manufacturing Gator acquired Viking Cases in 2015 to in source wood flight cases. As the company continued to experience rapid growth, Gator moved into a new manufacturing and distribution facility in Columbia City, Indiana in 2015. With over 180,000 square feet of dedicated space, Gator is poised to continue expanding manufacturing and offer best in class distribution.

Meet Our Executive Team

Crystal Morris
CEO & Founder
Crystal is the Co-Founder and CEO of Gator. She grew up working  in the music industry and after completing business school began her career. She has been recognized as an Ernest and Young Entrepreneur of the Year Finalist along with other awards such as the She Rocks award. She is a previous member of the NAMM Board and is currently a member of YPO.

Paul Ferrier
Paul joined the Gator team as Chief Financial Officer, bringing with him an extensive career in finance, global supply chain and product manufacturing. Hailing from Scotland,, Paul has worked and traveled the globe including China, Singapore, Hungary, Italy, France, Brazil and Mexico.

Troy Weimer
VP of Operations
Troy has over 30 years of experience in Global Management – including operations, supply chain, distribution, logistics, materials, purchasing and sales.  He has worked with global customers and suppliers across the U.S., Mexico, Canada, Asia and Europe, as well as managing internal operations in these regions of the world.

David Rudd
Sr. Director of OEM Business Development
For over 15 years Dave has worked in sales and distribution in both the US and overseas. For 9 of those years, he has been an integral part of building Gator OEM into a world class full service provider. Working directly with our customers, design teams and manufacturing facilities he cultivates and orchestrates projects from the initial inquiry to the final delivery.

Mark Shepard
Director of OEM Business
Mark brings over 15 years of expertise in sales, marketing and business development in the aviation industry. By reaching out to new industries and following trends and changes in the markets, he is able to provide guidance to our customers, assuring that we provide a solution that will exceed your expectations.

Casey Keough
Director of New Product Development
Casey has been a very valuable member of the Gator team for over 12 years. He leads the design and engineering teams through the process of concept to finished product. He also works directly with the factories to ensure timelines and design specifications are met.  Casey also utilizes his background in engineering to lead continuous improvement initiatives and development of process controls.

Huan Gao
Director of Global Supply Chain
Huan has over 10 years of experience in global procurement, purchasing and logistics. Huan leads the supply chain team in working with overseas suppliers on product development, sourcing, quality and delivery performance. As a Chinese native Huan combines her cultural knowledge with her acumen gained through obtaining a business degree in the US to expertly manage our off shore sourcing partners.